Christine Berwyn

Areas of Expertise 

Vail Resorts Development Company | Breckenridge, Colorado          Jan., ’06 – present

Director / Senior Marketing Project Manager

§         Maximize profits and increase market share.

§         Develop and implement marketing/sales strategy for resort real estate developments.

§         Create and drive sales strategy to include sales and pricing strategies.

§         Spearheaded marketing division in Breckenridge and Keystone.

§         Optimize opportunities with Corporate strategic partnerships.

§         Introduced web/ecommerce and social media strategy.

Selected Accomplishments

§         Successfully drove annual sales & marketing budgets of $4M.

§         Directed marketing and sales campaigns with estimated gross revenue of $170M.

§         Created marketing and sales sstrategy to secure $54M and $85M for 2 real estate launches.

§         Maintained strong closing rate for luxury development during challenging economy.

Sales, Marketing & Business Development | Breckenridge, Colorado             April, '02 – Dec., ‘06

Independent Consultant        

Selected Projects

Global Jaunts

Created and lead exclusive gourmet food and golf tours to Ireland

Keystone Resort

Directed strategy and implementation of national seasonal brochures

Resort Technology Partners

Developed B2B marketing and sales strategies for software business

Interior design Company

Implemented direct mail and media campaign

Senior Account Executive

§         Project Manager for ad campaigns, public relations, branding, media, photo shoots.

§         Managed $500,000 in account revenue for Spin Creative Studio.

§         Directed marketing and advertising campaigns for  the following clients:

-          Vail Mountain, Keystone Resort, Beaver Creek Resort

-          Breckenridge Cultural Heritage Committee

-          Tehama Golf Apparel

Vail Resorts Inc. | Keystone, Colorado                                                                 Feb., '00 – Jan., '02

Senior Resort Marketing Manager

§         Implemented, analyzed global direct marketing and continuity email campaigns.

§         Increased email database by 300%.

§         Strategized and managed national B2C web media campaigns.

§         Managed website design, functionality, content and user interface resulting in a 93% increase in web bookings.

§         Developed new fiscal year budget and managed marketing budgets of $3,500,000.

§         Managed all in-resort seasonal brochures, maps and in-room marketing video.

§         Communications Steering Team leader.

Orange Glo International | Denver, Colorado                                               June, '99 – Aug., '99

Marketing Channels Coordinator (Intern)

Contracted new central & eastern European accounts with large television companies.

University of Denver | Denver, Colorado                                                        Jan., ‘97 – Dec., ‘99

World Media TV, Durango | Durango, Colorado                                           June, '95 – Dec., '96

Infomercial Marketing Coordinator

            §          Maintained communications and sales with international clients for direct response marketing resulting in 30% increased market penetration in Asia.